Appointment Setting & Lead Generation

Business-to-Business (B2B)

SPH Marketing isn’t just a teleservices provider; we’re an extension of your marketing and sales team, setting appointments and generating leads on your behalf, as a direct agency partner. Our management team is made up of businessmen and women with more than 40 years combined experience as appointment setters in direct marketing. SPH Marketing understands the success of any campaign depends on:

Targeting the appointment
Delivery of a strong offer
Timing & Presentation
Integration with all other marketing and sales functions

Targeting the appointment: We believe that more than 75% of any campaign’s success is determined by the person who’s been targeted. In business-to-business marketing, there are two key qualifying steps:

Does the business have a need or interest in your product?
Who is the decision maker?

Deliver of a Strong Offer, Timing & Presentation: SPH Marketing has very strong data sources and appointment targeting tools to screen customers and prospects prior to contacting. This leads directly to successful appointment setting. In addition, we offer data management tools to support data cleansing, multi-contact and time-based marketing programs. Once SPH finds an interested person, we make sure and deliver the offer to generate a strong lead or set a stable appointment. As your partner, we will work to first develop a strong offer and then train our representatives on delivering the offer with confidence and skill.

Low Cost Lead Management Systems Integration: In the sales process, leads need to be distributed and managed immediately. SPH Marketing works with our clients to integrate our system with current company lead generation and management for realtime delivery of hot leads and appointments. Regardless of your current lead management tools (Goldmine, ACT, Siebel, home-grown,) we will work with you to implement real-time lead transfer. And, not only do we transfer leads and appointments for our clients, we utilize our system to help manage the sales process.

Generating Leads and Securing Appointments: After reaching the decision maker, asking the right questions is key in the sales process. We work diligently with our clients to determine the right questions needed to qualify a solid lead and secure an appointment.

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Business-to-Consumer

Today, there are more than 100 million customers on the National Do Not Call Registry. This makes it very difficult to implement a robust direct-to-consumer outbound calling program without focusing on current customer cross-sell/upsell programs or very targeted prospect programs with telemarketing as an integrated part of your overall marketing plan. As your partner, we will first understand your marketing needs and then size the marketing opportunity to determine if outbound telemarketing is a smart part of your marketing mix. We understand that if we can’t deliver results, we add no value for our clients.

Industries

SPH Marketing has partnered with companies across the country to help make the sale through both business-to-business and business-to-consumer marketing.

Business-To-Business Appointment Setting and Lead Generation

VOIP (Voice Over Internet Protocol) Services
Business Office Operational Needs
Company life and health insurance
Payroll services/human resources
Safety supplies, medical devices
Business lending products
Business machines
Financial services
Office equipment

Business-To-Consumer Appointment Setting and Lead Generation

VOIP (Voice Over Internet Protocol) Services
Communications / Wireless services
Home phone / Internet Services
Investment/financial planning
Club membership renewals
Extended warranty offers
Credit card acquisition
Retail bank cross-sell
Publication renewals
Consumer Goods
Not-for-profit