Appointment Setting & Lead Generation
Business-to-Business (B2B)
SPH Marketing isn’t just a teleservices provider; we’re an extension of your
marketing and sales team, setting appointments and generating leads on your behalf,
as a direct agency partner. Our management team is made up of businessmen and women with
more than 40 years combined experience as appointment setters in direct marketing. SPH Marketing
understands the success of any campaign depends on:
- Targeting the appointment
- Delivery of a strong offer
- Timing & Presentation
- Integration with all other marketing and sales functions
Targeting the appointment: We believe that more than 75% of any campaign’s success is
determined by the person who’s been targeted. In business-to-business
marketing, there are two key qualifying steps:
- Does the business have a need or interest in your product?
- Who is the decision maker?
Deliver of a Strong Offer, Timing & Presentation: SPH Marketing has very
strong data sources and appointment targeting tools to screen customers and prospects prior
to contacting. This leads directly to successful appointment setting. In addition, we offer data
management tools to support data cleansing, multi-contact and time-based
marketing programs. Once SPH finds an interested person, we make sure and
deliver the offer to generate a strong lead or set a stable appointment. As your
partner, we will work to first develop a strong offer and then train our
representatives on delivering the offer with confidence and skill.
Low Cost Lead Management Systems Integration: In the sales process, leads need to be
distributed and managed immediately. SPH Marketing works with our clients to
integrate our system with current company lead generation and management for realtime
delivery of hot leads and appointments. Regardless of your current lead
management tools (Goldmine, ACT, Siebel, home-grown,) we will work with you
to implement real-time lead transfer. And, not only do we transfer leads and
appointments for our clients, we utilize our system to help manage the sales
process.
Generating Leads and Securing Appointments: After reaching the decision
maker, asking the right questions is key in the sales process. We work diligently
with our clients to determine the right questions needed to qualify a solid lead
and secure an appointment.
Request your quote right now
Business-to-Consumer
Today, there are more than 100 million customers on the National Do Not Call
Registry. This makes it very difficult to implement a robust direct-to-consumer
outbound calling program without focusing on current customer cross-sell/upsell
programs or very targeted prospect programs with telemarketing as an
integrated part of your overall marketing plan. As your partner, we will first
understand your marketing needs and then size the marketing opportunity to
determine if outbound telemarketing is a smart part of your marketing mix. We
understand that if we can’t deliver results, we add no value for our clients.
Industries
SPH Marketing has partnered with companies across the country to help make
the sale through both business-to-business and business-to-consumer
marketing.
Business-To-Business Appointment Setting and Lead Generation
VOIP (Voice Over Internet Protocol) Services- Business Office Operational Needs
- Company life and health insurance
- Payroll services/human resources
- Safety supplies, medical devices
- Business lending products
- Business machines
- Financial services
- Office equipment
Business-To-Consumer Appointment Setting and Lead Generation
VOIP (Voice Over Internet Protocol) Services- Communications / Wireless services
- Home phone / Internet Services
- Investment/financial planning
- Club membership renewals
- Extended warranty offers
- Credit card acquisition
- Retail bank cross-sell
- Publication renewals
- Consumer Goods
- Not-for-profit
Request your quote right now
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